What questions do people ask about geology (on Google)? Can this help us with our communication messages?

The most common questions people ask about geology on Google, which may help inform our communications. We can also look at TikTok and YouTube separately. Data can be exported as CSV.

These are the high level ones in the sunburst diagram, but we can move down into sub-disciplines and sectors for more detail and nuance. For example “mining geology”, “engineering geology”, “environmental geology”, “geology government”, “geology climate change”, “petroleum geology”, “palaeontology”, “geothermal”, “hydrogeology” etc.

These insights may compliment other data collection methods such as surveys and be useful to us, as they represent such large search volumes. These data can be segmented by country and date.