It is still a work-in-progress, however I have blended more elements of the ‘modality model for search’ into some of my recent thinking on how search technology artefacts could be used to infer aspects of information and knowledge culture.
A focus on search to check for information compliance of various aspects is termed ‘HOLD TO ACCOUNT‘ and will likely lead to a preponderance of dashboard metrics and reports of the information asset. A focus on social connections (between people and their information) termed ‘HARNESS‘ will likely yield a personalized approach (like popular social media sites) using search driven algorithms to show people what is going on in their network. This may lead to unexpected, insightful and valuable connections.
A focus on using what is known to exist termed ‘HARVEST‘ is likely to lead to the deployment of a corporate ‘Google like’ general purpose search engine. The focus is on Information Retrieval (IR). This is likely to infer aspects of Knowledge Management (KM) culture as this relates to exploiting information, rather than managing information which is arguably the focus of an Information Management (IM) culture. More extreme forms of harvesting may see domain specific search applications deployed, tuned for very specific work tasks and goals.
A focus on ‘what might exist’ or ‘what could be’ is termed ‘HUNT and HYPOTHESIZE’. This may likely lead to a focus on rich visual exploratory search interfaces of various media and analytics. The focus is on the search for patterns rather than just retrieving information. This is also likely to lead to unexpected, insightful and valuable information encounters.
Machine Learning techniques can be present at all parts of the model in some form and will likely be necessary within all quadrants as information volumes are too large for people to practically read. However, the sense-making of staff will be crucial as is information literacy in general. Noticing what is useful and valuable and generating new theories is never ‘in the data’. Enterprise search & discovery capability is likely to be a system of which technology is just one part.
Most organizations will contain the 4H’s to various degrees, however the presence or absence of certain technology artefacts or features within search applications, may be at odds with overall organizational culture.
There are a few other angles I am considering, its a work-in-progress!
Some references that shaped the thinking: